Boost Your Social Media Recruitment Strategy with Employee Advocacy

 “Social media recruitment is not a new trend anymore. It is one of the most commonly used talent acquisition tactics”

                                            Kristina Martic


 What is Social Media Recruitment?

 “Social recruiting is the method recruiters use to find candidates through social media platforms. It is also referred to as social media recruiting, social hiring, and social recruitment” (Martic, 2021).

“Social recruiting refers to the process of recruiting candidates through social media platforms, like LinkedIn, Facebook, and Twitter, and other websites, including online forums, job boards, and blogs”( smartrecruiters, 2022).



 Why Should Every Company Use Social Media for Recruitment

Leveraging social media in recruitment has lot of benefits. For some employers, social media channels are the main source of new job candidates and quality job applicants. This is because social media hiring enables recruiters and other talent acquisition professionals to better target their audience and reach more persons.

Boost Your Social Media Recruitment Strategy with Employee Advocacy (Martic, 2021)

Employees are the most important stakeholders in all social recruitment strategy. Without employees, it is impossible for organizations to get the best possible ROI of their social hiring efforts.

Not only that employees can reach lot of people by sharing the organization’s job openings, but they also play a major role in strengthening their organization’s employer brand.

But, building and managing a successful employee ambassadorship program is hard without the right technology. 




Main benefits of social recruiting (Martic, 2021)

Reach passive job seekers

Passive job seekers are people who are not actively looking for opportunities but would consider a best offer. These people don’t go to job boards and they don’t visit companies’ job sites to find job openings.

Since there are many more passive than active job seekers, employers need to find ways to reach both groups. Social media is the best way of doing so.

Hire high-quality candidates

Because of the ability to reach both passive and active job candidates, social media is also the best sources of the highest-quality job candidates.

Paid social media job ads also enable recruiters to target very specific audiences and hire people who match their organizational culture. Targeting people with specific knowledge, skills, experiences, and seniority levels enables recruiters to eliminate irrelevant applications and can get better-quality applicants. 

Reduce time and cost per hire

Recruiters who use social media for hiring usually spend less resources to hire new candidates, and they fill their position faster compared to recruiters who focus on other channels.

Showcase your employer brand

In real world, “According to research, 75% of candidates research a company’s reputation before applying for the job, and 62% of job seekers have reportedly used social media as a way to evaluate the employer brand of a company”(Martic, 2021).

This is why social media isn’t just a better hiring channel. It is also the most efficient employer branding channel where companies can showcase their current employees, their organizational culture, values, benefits, and everything else candidates want to know about prior they decide to apply.  



 

Pros and Cons of Social Media Recruitment (Reddy, 2016)






References

Reddy, C. (2016) Pros and Cons of Social Media Screening [Online] Available at: https://content.wisestep.com/pros-cons-social-media-screening/ [Accessed on 4th April, 2022]

Martic, K. (2021)Social Media for Recruitment [Online] Available at: https://blog.smarp.com/social-media-recruitment [Accessed on 4th April, 2022]

Smartrecruiters. (2022) Social Recruiting [Online] Available at: https://www.smartrecruiters.com/resources/glossary/social-recruiting/ [Accessed on 4th April, 2022]

Robin, K. (2015) Recruitment via Social Media Sites: A critical P.O. Box 217, 7500AE Enschede The Netherlands [Online] Available at: https://essay.utwente.nl/68499/1/Kroeze_BA_BMS.pdf [Accessed on 6th April, 2022]

Hsu, Y. (1999) Recruitment and Selection and Human Resource Management in the Taiwanese Cultural Context. Business School University of Plymouth [Online] Available at: https://core.ac.uk/download/pdf/29818879.pdf Accessed on 4th April, 2022.










Comments

  1. Rohitha Samarathunge6 May 2022 at 03:49

    Social media tools and social networking sites have revolutionized communication methods, both privately and increasingly, at work. Communication through social media involves the use of an online platform or website (a social networking site) that enables people to communicate, usually for a social purpose, through a variety of services, most of which are web-based and offer opportunities for people to interact over the internet, e.g. via e-mail and ‘instant messaging’ a form of real-time, direct text-based communication between two or more people using personal computers or other devices

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